Just before the announcement that the UK’s Medicines Regulator had decided to licence the Pfizer BioNtech Covid-19 vaccine, Get Your Jabs asked YouGov to poll 1,700 people about their attitudes to taking the vaccine.
Inherent in the nature of social media is the ability to share, and in the last five years this has been weaponised more and more, to the extent that it now takes just one rumour and 200 fake identities to destabilise a country or cause a Fortune 500 company’s stock price to drop by 10%.
Organisations and business leaders often make a common mistake when describing their product or mission in the age of modern communications, choosing sales-message-heavy communications as a way to convert sales or affect opinion.
Fact checking the news would have seemed like an entirely alien and unnecessary concept ten years ago, especially in The West, where we take freedom of speech and the integrity of our news organisations for granted.
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